This article 25 Clever Content Marketing Examples with Amazing Results is republished from Blogging Informer Blog by
When most people think of types of content marketing, they think of blogging as a starting point. Blogging helps you get visitors’ attention with helpful information, and provides content to flesh out your social media presence and fuel your SEO efforts, too. Here are a few examples of companies getting it right. 1. Buffer Buffer’s one of our favorite content marketing examples, due to their three-pronged content marketing strategy. The company used guest blogging to fuel their initial growth, writing a couple of times a day and publishing content on high visibility sites. That growth hacking strategy helped Buffer attract their first 100,000 users. On Buffer’s own blog, the company concentrated initially on writing for the people who influenced their customers, producing high quality, and highly shareable, content. Buffer now has four blogs, including the Transparency blog and Open blog, where they have shared business ups and downs over the years. And they share their best content via a regular email marketing strategy. The results speak for themselves: Buffer is a highly recognized and trusted brand, with almost 400,000 users, and around a million followers across multiple social media sites. 2. Hubspot When you think of examples of content marketing done right, Hubspot’s always on the list. In addition to creating a free tool as a growth hacking strategy, Hubspot has used content marketing by:
It must be working, because Hubspot is a multi-million dollar company. You can read more. This article is curated by Blogging Informer.
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AuthorSoccer lover, traveler, audiophile, Eames fan and screen printer. Performing at the intersection of beauty and programing to create strong, lasting and remarkable design. CONTRIBUTIONS
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