Anyway your people interact with you on platforms such as Twitter and Facebook is social media engagement. And these metrics are crucial for measuring the effectiveness of your social media campaign and accomplishing goals such as generating leads and sales.
Remember: Social media is meant to be social. I know. Obvious, right? But like I said, it’s amazing how many businesses get this wrong. Consider again the soap box versus the dinner party. A soap box social media is a one-way dialogue, with only outgoing messages being sent directly from your business’s account. While a dinner party is pure engagement. It’s one-on-one conversations that take place between your business and others. Engagement is what will help you develop the most meaningful relationships on social with potential and current customers alike. Hootsuite’s social engagement specialist Nick Martin says it best: “Your followers don’t want to talk to a faceless organization. They want to talk to real people on social media. Engaging one-on-one lets them know there’s a real person behind the account, and that can really make a difference in the trust they have for your brand.” One company that does this very well is Nike. In fact, they have an entire Twitter account dedicated to answering questions and providing customer support. Because of their dedication, people know that if something goes wrong with their products, they can turn to Nike for a helpful answer. Of course, you don’t have to use social media just for customer support. You can also use it to raise brand awareness… …generate sales…. …or do whatever it is Wendy’s is doing. Let’s take a look at the ways you can increase social media engagement across your accounts now. Increasing social media engagement starts with a plan. You might be thinking, “Do I really need a plan for something as simple as responding to people on the internet?” Allow me to get on my soap box for a moment and say this: YES. A solid plan for your social media engagement and strategy helps ensure every engagement you have on social media is not only useful to the person you’re talking to, but also beneficial to your business as well. This article is curated by Cole, you can easy to check out the original article here.
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AuthorSoccer lover, traveler, audiophile, Eames fan and screen printer. Performing at the intersection of beauty and programing to create strong, lasting and remarkable design. CONTRIBUTIONS
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